Is it hot or is it me?

Well, I’m not the only one to see that P&G’s new ad campaign for Secret has a lot going for it: “Because you’re hot” is one of the best double entendre taglines I’ve seen in advertising lately.  And “Flawless” is an outstanding mark, though I would caution the admakers against weakening it by using it in copy (e.g., “5 new facets of flawless performance.”)  And although the Secret website is clearly focusing on the younger market, I think it may be the older ones among us who get the bigger chuckle out of “because you’re hot.”  I know I do . . .