Retaliatory branding? Pourquoi pas?

If you can’t beat ’em, join ’em. A French vintner was frustrated with complaints that the wines of his region, Languedoc-Roussillon, were crap.  So he created “Le vin de merde” – shit or crap wine.  Apparently it’s not half bad, and that fly on the label adds that certain quelle heure est-il, non?

So the irony here is that the wine sold out almost immediately.  But I just love the connoisseurs in this video who taste the wine and pronounce it palatable.  Real French Joe Sixpacks.  And the slogan is nice too – “le pire . . . cache le meilleur” — the worst hides the best.  Hey, a votre santé!

Brilliant Political Advertising

John Aravosis at Americablog.com is one of several to report today that the Obama campaign has bought advertising in Xbox 360 games, within the games themselves: 

My kids inform me that Obama advertising has been appearing online at the Neopets website and at the Merriam-Webster online site (Confession: though I do encourage them to use the New Oxford American Dictionary, with its masterful editing, sometimes they’re too lazy to grab the hefty tome). 

As they say in the old country, this is saichel.  The technology is there for the using, and that’s just what the Obama campaign is doing.

Planning Fall Break

Fall break is fast upon us, so the logistics of our upcoming trip to Paris with the grandparents (yes, we are extremely lucky) are occupying my time.  I was trying to figure out how best to get us from the airport to our apartment, and this slogan caught my fancy:

Translation: “The whole world is our guest.”  Génial!

Turns out my favorite museum, the Jacquemart-André (love the café), has a “buy three, get one kid’s admission free” plan.  That will work!

Stay tuned . . .

The feta cheese precedent

Found this tidbit about a Lebanese plot to attack Israel over misappropriation of tasty food items on Above the Law.  This article is an amazing example about how intellectual property rights and decisions relating to them can be misconstrued at every level – from the party seeking vindication of a right to the media reporting on the topic. 

The article and the assertions in it are simply inarticulate.  There is a reference to a “food copyright”; a reference to foods that “the Lebanese considered their trademarks”; the notion that an EU decision on feta as a geographic indication is precedential in Lebanon and/or Israel (it could be – but I couldn’t find any authority to support it); and the claim that because foods such as tabouleh, kubbeh, hummus, falafel and fattoush had been produced in Lebanon prior to Israel’s establishment, Lebanon has the right to be their sole producer.  (Since Lebanon attained statehood only five years before Israel did, and those foods were clearly being made in those lands (and others) perhaps even centuries before the establishment of today’s borders, this claim is feeble). The conclusion that “the Lebanese Industrialists Association is working on registering all the foods and ingredients and submitting a report to the Lebanese government since only it can appeal to the international courts against Israel and ‘prevent it from stealing the foods that others produce'” — well, it’s breathtaking.

Can’t we all just get along and enjoy a good meal?