Brilliant Political Advertising

John Aravosis at is one of several to report today that the Obama campaign has bought advertising in Xbox 360 games, within the games themselves: 

My kids inform me that Obama advertising has been appearing online at the Neopets website and at the Merriam-Webster online site (Confession: though I do encourage them to use the New Oxford American Dictionary, with its masterful editing, sometimes they’re too lazy to grab the hefty tome). 

As they say in the old country, this is saichel.  The technology is there for the using, and that’s just what the Obama campaign is doing.