If you can’t beat ’em, join ’em. A French vintner was frustrated with complaints that the wines of his region, Languedoc-Roussillon, were crap. So he created “Le vin de merde” – shit or crap wine. Apparently it’s not half bad, and that fly on the label adds that certain quelle heure est-il, non?
So the irony here is that the wine sold out almost immediately. But I just love the connoisseurs in this video who taste the wine and pronounce it palatable. Real French Joe Sixpacks. And the slogan is nice too – “le pire . . . cache le meilleur” — the worst hides the best. Hey, a votre santé!