A sudden interest in pet product branding . . .

Why are my kids suddenly pondering the potential for confusion between PetSmart and Petco?

Here’s why:
                                            

Meet Reggie.  That’s short for Regina Lampert, Audrey Hepburn’s character in one of our favorite movies, Charade.  There’s a lot more than a new world of branding for me here – so this old dog will be learning some new tricks.  Stay tuned!