I posted this article on Twitter recently, but thought I’d address it in more depth as I am still reeling from the premise of toilet paper that touts itself as so strong that “1 feulle peut suffire” – one sheet will do. Now, I am a fan of Lotus products – I love their small tissue packs, with handkerchief-sized tissues that are nice and thick for the serious nose-blower, and a sleeve of them is often one of my main purchases in Paris on a trip to Monoprix. However, and without probing in detail the factual bases for their advertising claim regarding one sheet, I am giving a thumbs-down on this campaign. Adding insult to injury is the fact that the name of the product all too explicitly conveys their marketing M.O.: Just 1.
See? Even thinking about it makes you not want to buy it.