Meet Welch’s new AquaJuice.
Now I know – you’re trying to figure out what it is. Lemme guess – water and juice? Well, the Welch’s website calls AquaJuice a “great-tasting naturally lighter juice beverage for kids.” (Emphasis mine). The Motley Fool’s CAPS blog investigates a bit further and finds out the truth: the label reveals that the product is 50% juice, 50% water. Eureka! That’d be aqua + juice, wouldn’t it?
I guess not, if you’re the PTO. Who knew the prefix “aqua-” had lost its status as the foreign equivalent of water and become suggestive? Interestingly, Welch’s entered this statement in the record: “The term “AQUA” has no
meaning or significance in relation to the goods apart from that of a
trademark.” Really? And yet the PTO bought it. Oh well.