It’s that time of the month again . . . No, not that; the InStyle magazine just arrived, and as I do every month, I wonder how on earth I keep receiving the subscription, never having ordered, paid for nor renewed it. This month I decided to make lemonade by turning my monthly analysis into a blog feature. No doubt my subscription will miraculously vanish now, but until and unless it does, here goes:
2. Here comes Givenchy with yet another “flanker” perfume. This one flanks its Ange ou Demon brand, and is called Ange ou Demon Le Secret. Uma Thurman as spokesmodel or not, any perfume that can be described as “fruitchouli rose bubblegum” is destined never to grace my shelf. As for the name, it’s cumbersome even in French – and since Americans have trouble pronouncing even “Givenchy” correctly, I think uttering the whole mouthful would be a daunting prospect.
3. Yuck. Let me get that first one out of my system, though I warn you, there may be more. New product from Dr. Perricone: Cold Plasma, an anti-aging wrinkle cream. Yuck. Now, I suspect there are problems on the false advertising front, particularly if the formula doesn’t contain actual cold plasma. But I’m going to focus on the registration, because there’s a minefield out there. The PTO, once again snoozing and clueless, let this application go straight through without objection, which just blows my mind. I’m sorry, if it contains “cold plasma” it’s descriptive and thus unregistrable, and if it doesn’t, it’s deceptively misdescriptive and thus unregistrable. Am I the only one to whom the mark suggests that the product contains cold plasma? Yuck. Yet there is no information on the Perricone site to indicate that the product has any connection to plasma whatsoever. Finally, and I’m just saying, the statement of use for the COLD PLASMA was filed before the CAFC BOSE decision – wouldn’t you have been careful about filing a statement of use saying the mark was in use on all of the goods in the application when in fact I just don’t see the website showing any lip products or cleansers bearing the mark? But that’s just me and my over-caution. And? Yuck.
4. Macy’s INC brand advertises its spring chic line with the tagline “Edge & Flow.” Like this?
5. Not Soap, Radio bath and beauty products. Cute product line, not a bad name, but why the comma? The exhaustive Wikipedia etymology of the phrase “No soap, radio” provides ample history and analysis of the phrase and the jokes in which it was used (I just thought it was another of the myriad ways my mother has for saying no). Based on that history, I conclude that the comma is optional. So why not leave it out of the brand name? Are there many brands that include a comma? And for that matter, why not just “No soap radio”?
As for the rest, it’s mostly extravagantly impractical footwear. Really. See you next month.