It’s that time of the month again . . . No, not that; the InStyle magazine just arrived, and as I do every month, I wonder how on earth I keep receiving the subscription, never having ordered, paid for nor renewed it.  This month I decided to make lemonade by turning my monthly analysis into a blog feature.  No doubt my subscription will miraculously vanish now, but until and unless it does, here goes:

1.  Impressed with the pillows at Thro Home.  Kind of surprised the PTO permitted registration of that and THRO alone for pillows, but I’ll go with it.  Especially with pillows like this one:

2.  Here comes Givenchy with yet another “flanker” perfume. This one flanks its Ange ou Demon brand, and is called Ange ou Demon Le Secret.  Uma Thurman as spokesmodel or not, any perfume that can be described as “fruitchouli rose bubblegum” is destined never to grace my shelf.  As for the name, it’s cumbersome even in French – and since Americans have trouble pronouncing even “Givenchy” correctly, I think uttering the whole mouthful would be a daunting prospect.

3.  Yuck.  Let me get that first one out of my system, though I warn you, there may be more.  New product from Dr. Perricone: Cold Plasma, an anti-aging wrinkle cream.  Yuck.  Now, I suspect there are problems on the false advertising front, particularly if the formula doesn’t contain actual cold plasma.  But I’m going to focus on the registration, because there’s a minefield out there.  The PTO, once again snoozing and clueless, let this application go straight through without objection, which just blows my mind.  I’m sorry, if it contains “cold plasma” it’s descriptive and thus unregistrable, and if it doesn’t, it’s deceptively misdescriptive and thus unregistrable.  Am I the only one to whom the mark suggests that the product contains cold plasma?  Yuck.  Yet there is no information on the Perricone site to indicate that the product has any connection to plasma whatsoever.  Finally, and I’m just saying, the statement of use for the COLD PLASMA was filed before the CAFC BOSE decision – wouldn’t you have been careful about filing a statement of use saying the mark was in use on all of the goods in the application when in fact I just don’t see the website showing any lip products or cleansers bearing the mark?  But that’s just me and my over-caution.  And?  Yuck.

4.  Macy’s INC brand advertises its spring chic line with the tagline “Edge & Flow.”  Like this?

5.  Not Soap, Radio bath and beauty products.  Cute product line, not a bad name, but why the comma?  The exhaustive Wikipedia etymology of the phrase “No soap, radio” provides ample history and analysis of the phrase and the jokes in which it was used (I just thought it was another of the myriad ways my mother has for saying no).  Based on that history, I conclude that the comma is optional.  So why not leave it out of the brand name?  Are there many brands that include a comma?  And for that matter, why not just “No soap radio”?

As for the rest, it’s mostly extravagantly impractical footwear.  Really.  See you next month.

 
 

We had the great fortune to join our friend Bert and some 30 of his nearest and dearest to celebrate his 50th birthday at the remote, secluded but spectacular Rancho Pescadero on the Baja Peninsula near Los Cabos.  Good food, luxurious lodging, and margaritas galore to keep the conversations lively.

But a jaunt over to the small village of Todos Santos a few miles away provided just a tiny bit of trademark amusement, to wit:

Not sure what its official status refers to, but hey, it’s Mexico.  Have a margarita and go with it.

Have it at the Hotel California, in fact, with Hotel California tequila:

And oh yes, they played the song.  My theory, never refuted, is that no matter where you go on this planet, you will hear that song

And wholly off topic but just for fun anyway, is this to commemorate Milli Vanilli?

Hasta luego, Todos Santos.

Sometimes, the risk of ridicule should override pride in the family name.  You can see why here.

Thanks to Andrew Sullivan for the coffee-meets-keyboard incident du jour.

And in case you forgot . . .

 

(Yes, believe it or not, Onan is a surname.  And today the company is called Cummins Onan.  I’m getting the vapors.)