See? I knew the minute I mentioned my InStyle subscription mentioned my InStyle subscription it’d mysteriously terminate. So now I just have to score the stuff on the street, or at least at Snappy Nails, my salon of choice.
So what did I find this time? Mentions of a moisturizer line called CeraVe. Now there’s a name whose pronunciation stumps me. Cera, as in Michael, plus “vee”? Suh-RAVE? Their website doesn’t provide much insight on the topic, but it does offer contact info for their PR agency, as well as convenient jpg photo files. Why thank you, don’t mind if I do:
I don’t know, I find their use of SK*INformation to be somewhat twee, a word I just don’t get to use enough. So I think I’ll stick with Michael Cera, thank you.
Next, I saw an ad for Bodycology skin care products. Well, once again, it’s a mark that doesn’t move me. Why? Because it reminds me of “mycology,” the study of mushrooms. And I really don’t want anything that suggests mushrooms near my body, sorry.
Apart from InStyle, there’s always People. In one Sandra Bullock-riddled issue I did spot an ad for a product whose name I think bears reconsideration: the Always Infinity sanitary napkin. Apart from the fact that I think the term “sanitary napkin” has fallen out of usage, I can tell you that the word “infinity” is one I really don’t want to hear in connection with menstruation.
But without InStyle in my mailbox, I’ll just have to rely on my faithful online sources of information. Jezebel, thankfully, never fails me. Today they report on a doggie nightclub (yes, I recognize the absurdity) called Fetch. Ridiculous concept, but the fact that they actually made fetch happen is pretty awesome. Jezebel also has an outstanding expose on lewd and lurid vodka advertising. These ads have to be seen to be believed.
Finally, Nancy Friedman is a never-ending online source of trademark and branding novelties. Her comprehensive and hilarious account of eye-popping Japantown brand names just makes me hungry for some good ol’ Vermont Curry.