Looks like dinner time around here

Here we go once again with miscellany from all around.

Okay, not only is the concept of push-up sushi in a tube disgusting, the name its creators came up with – Sushi Poppers – isn’t going to go very far from a trademark perspective.  I’m just saying.  Take a look for yourself:


Next on my agenda of randomness, Colorado pride:



Not only is it a great name , it’s great beer, with a delightfully incomprehensible slogan (“It’s Like Sputnik,” if you can’t see it), plus the benefit of using endlessly recyclable aluminum cans.  Just watch out for its 8% ABV!  Not that I learned the hard way or anything.

Finally, as for names that make me ponder the descriptiveness/deceptive misdescriptiveness/huh? continuum, I give you this:



The mark is registered,and didn’t receive an office action challenging it on descriptiveness grounds.  I agree – can you imagine grilling beans that small?  Right through the grate they’d go.  No, I could easily make the argument against descriptiveness – that these are beans you serve to go along with grilled items; thus the mark is not immediately descriptive of the goods.  Good call, PTO, on permitting registration. 

Two out of these three sound like the makings of a great weekend.  Enjoy!

Thanks to MSNBC for the photo of the icky sushi poppers!

Edited to add this Oskar Blues brew name – which I had quite a bit of difficulty explaining to the kids:

It’s delicious, and I am a sucker for a company with such egregious puns in its website copy.  And yes, I see that it’s dented and will be careful when I open it!  

Thinking of something positive to say . . .

On the bright side, they came up with an excellent descriptor:  

“Visual privacy undergarment” – you just can’t beat that as a product descriptor.  Apart from that, I’m kind of speechless.  Though in the era of Spanx for men and modesty petals, I guess I shouldn’t underestimate the ability of marketers to convince us that our bodies are as distorted and horrifying as images in a midway funhouse mirror, hence the burgeoning visual privacy undergarment product sector.

Thanks to Adam – I think – for the tip.  And to my buddy Dan, without whom I’d never have been able to visit this hideous earworm of a video on you.

Please release me, let me go!

When it comes to women and cleaning products, Sarah Haskins hits the nail on the head illuminating the ways in which marketers attempt to “create a romance” between women and these products in order to promote them.  I give you this fantastic video presented on Jezebel as Exhibit A.  

So when my dear friend Leslie blogged today about the virtues of Reynolds Wrap Release Non-Stick Foil, I couldn’t help thinking that this was yet another product named and marketed to women, hinting at a release they might not encounter elsewhere, if you get my drift.  And I’m sure you do.

I mean, come on: the italics, the arrows?  It doesn’t take a rocket scientist to figure out what kind of release those rockets are suggesting.

Or is it just me?  Still twelve?  Sorry . . .