Here we go once again with miscellany from all around.

Okay, not only is the concept of push-up sushi in a tube disgusting, the name its creators came up with – Sushi Poppers – isn’t going to go very far from a trademark perspective.  I’m just saying.  Take a look for yourself:


Next on my agenda of randomness, Colorado pride:



Not only is it a great name , it’s great beer, with a delightfully incomprehensible slogan (“It’s Like Sputnik,” if you can’t see it), plus the benefit of using endlessly recyclable aluminum cans.  Just watch out for its 8% ABV!  Not that I learned the hard way or anything.

Finally, as for names that make me ponder the descriptiveness/deceptive misdescriptiveness/huh? continuum, I give you this:



The mark is registered,and didn’t receive an office action challenging it on descriptiveness grounds.  I agree – can you imagine grilling beans that small?  Right through the grate they’d go.  No, I could easily make the argument against descriptiveness – that these are beans you serve to go along with grilled items; thus the mark is not immediately descriptive of the goods.  Good call, PTO, on permitting registration. 

Two out of these three sound like the makings of a great weekend.  Enjoy!

Thanks to MSNBC for the photo of the icky sushi poppers!

Edited to add this Oskar Blues brew name – which I had quite a bit of difficulty explaining to the kids:

It’s delicious, and I am a sucker for a company with such egregious puns in its website copy.  And yes, I see that it’s dented and will be careful when I open it!  

On the bright side, they came up with an excellent descriptor:  

“Visual privacy undergarment” – you just can’t beat that as a product descriptor.  Apart from that, I’m kind of speechless.  Though in the era of Spanx for men and modesty petals, I guess I shouldn’t underestimate the ability of marketers to convince us that our bodies are as distorted and horrifying as images in a midway funhouse mirror, hence the burgeoning visual privacy undergarment product sector.

Thanks to Adam – I think – for the tip.  And to my buddy Dan, without whom I’d never have been able to visit this hideous earworm of a video on you.

When it comes to women and cleaning products, Sarah Haskins hits the nail on the head illuminating the ways in which marketers attempt to “create a romance” between women and these products in order to promote them.  I give you this fantastic video presented on Jezebel as Exhibit A.  

So when my dear friend Leslie blogged today about the virtues of Reynolds Wrap Release Non-Stick Foil, I couldn’t help thinking that this was yet another product named and marketed to women, hinting at a release they might not encounter elsewhere, if you get my drift.  And I’m sure you do.

I mean, come on: the italics, the arrows?  It doesn’t take a rocket scientist to figure out what kind of release those rockets are suggesting.

Or is it just me?  Still twelve?  Sorry . . .