NSFW means “not safe for work,” for those not in the know. So that means you may not want to click on this link to Lelo, a site that offers “the world’s best pleasure objects.”
So how did I get there, you may ask? Well, Lelo was advertised on Carnal Nation, from which an article on the dirty minds of thirteen year-old boys was featured on Jezebel. I am all for awareness of what’s going on in the minds of my daughters’ friends, so I read the article and checked out its source.
So why am I interested in Lelo? Do you remember how I drone on and on about how companies should determine if possible whether their proposed trademark has an undesired meaning in a foreign language? Yep, “lelo,” in Spanish, means “stupid” or “idiot.” I have to wonder how the name goes over in the Spanish-speaking countries where Lelo does business.
On the other hand, I’d love it if their stock retort were “Don’t call me stupid.”
