H Mart is the Asian supermarket in nearby Aurora. It’s to Denver what Uwajimaya is to Seattle. The girls and I stopped by today to enjoy some delicious challah-like pastries, and to browse unusual items.
Unusual they were: full pig’s legs and the infamous durian were probably the most exotic items we saw. I also could’ve stocked up on My Shaldan air freshener, as they had plenty in stock. But this product name stopped us dead in our tracks:
Okay, I get it. It looks like a screw. Nothing wrong with it as a descriptive mark. But did nobody involved in the selection of the name consider the implications? I’ve said it before and I’ll give you a variation of it again: no matter where you are, it always helps to find out if the word you’re plucking from a language in which you are not fluent has another meaning that’s possibly slang or derogatory.
On the other hand, perhaps they just thought it was gut-bustingly funny calling a pink phallic popsicle “Screw.” Who am I to judge – after all, my daughters and I thought it was pretty damn hilarious ourselves!