Just a quick post to placate my impatient readership (hi again, Dad!). I am not normally a fan of using “green” to convey the eco-friendliness of a product. I think it can be overused and thus not distinctive. I’ll make exceptions, however, and I just drank one this weekend:
This amber ale from the Deschutes Brewery was the perfect refresher after a morning on the slopes at Vail yesterday. Of course, the fact that it accompanied some amazing dishes from the bar at Larkspur Restaurant didn’t hurt.
But back to the trademark: I think “Green Lakes” is a great mark that enables Deschutes to both suggest the organic nature and other attributes of its beer and also evoke an appealing image.
Photo from Deschutes Brewery website.