What I didn’t divulge previously was that we reached France via Munich in a little zippy vehicle that within 30 minutes of exiting the BMW Welt, was motoring along at speeds that occasionally reached 110 mph. Don’t look at me, I wasn’t driving. (BTW, the BMW European Delivery program and the car’s presentation to its new owners, along with a visit to the Welt and factory and museum, constitute one of the finest examples of how to sow brand loyalty I’ve ever experienced.)
But before our visit to the Welt, we spent a night in Munich and had dinner with old friends. As we were on our way to dinner, we encountered this example of how some brand names just don’t translate:
Back in the hotel room, we witnessed an even more compelling example of not only how brands may not always translate, but how their marketing as well can perplex and even sometimes horrify:
Words failed me when I first found this in the minibar and fail me still.