I tried. Really, I gave them more than the benefit of the doubt (and my Riedel stemless-ware). But these two wines just left me disappointed.
Lulu B pinot noir: cute, French – from Corsica. How could it be bad – we drank Corsican wines this summer and loved them. Middle Sister Rebel Red, a California zinfandel, merlot, cabernet sauvignon, syrah blend? Well, I have a middle sister, and I just love her. Both of these wines weigh in at a friendly 12.5% ABV, so I wouldn’t fall face-down into my dinner, a fate that can befall me with hefty, port-like California syrahs and zinfandels.
But it was not to be. Lulu B had a disjointed nose and tasted like stale cough syrup, while Middle Sister had a powdery, incense-like flavor and a sour, skunky nose, like a cabernet franc gone very wrong. Both were very light-bodied, and both seemed dead on the palate, as if a step in the winemaking process had been omitted. I gave them time, and even sought corroboration from my husband, who only affirmed my perceptions.
Now, from the trademark perspective? I don’t know who got there first, but this looks to me like a good example of trade dress infringement. I just don’t know who’s infringing whom. I could easily make a case for assuming there’s a connection between the two brands, based on the similarity of the label designs. I might not win – don’t get me wrong, these things are subjective – but I could certainly argue likelihood of confusion and pass the red face test.
From a brand perspective, I think Middle Sister goes a bit overboard: they use not only the distinctive Middle Sister house brand, but also a “sassy” varietal descriptor; here, the Rebel Red for the red blend, Wicked White for the white blend, Smarty Pants for chardonnay, Surfer Chick for sauvignon blanc . . . it goes on throughout the line, only reinforcing the girly nature of these wines.
Yes, it’s clear that these wines target female consumers. But how about more emphasis on the wine and less on cutesy nomenclature? These two just made me sad, despite their cheerful names and labels. As with Cupcake, maybe I picked the wrong varietal in the line, and if you check CellarTracker, you do occasionally find positive reviews of some of these wines, so if anyone out there has a suggestion for a good one in these lines, let me know. So far, though, the female-friendly labels and marketing seem to be obscuring mediocre product.
But I shall soldier on, so stay tuned!