For my high school sophomore . . .

. . . who loves Julian Casablancas and the Strokes, here’s an article from Jezebel reporting on Azzaro’s new men’s fragrance, for which Casablancas is the spokesmodel. Or singsmodel. 


Although I do fall into the demographic of middle-aged mom, I actually like the Strokes. Whether or not the scent is truly “the embodiment of rock and rebellion,” I can’t yet confirm, though I’m not so old that I wouldn’t be qualified to determine it! But what I am qualified to address is the name of the new fragrance – Decibel. Yep, it’s a winner. Arbitrary, suggestive, but not silly. Literally, I guess, you could say it’s for the man who wants to make an audible statement. In addition, (and take note, marketers, because this one is really clever): the logo on the microphone-shaped bottle is dB, the abbreviation for decibel. 

The website’s story could use its purple prose pared back a bit, as well as its copy proofread (example: FREE YOURSELF FROM DICTATES, BURST OUT OF YOUR STRAGHTJACKET [sic], EXPRESS YOUR FEELINGS) but all in all, it’s a solid effort.



Conclusion: this one’s a rock star among fragrance names.