A really lousy name

I have no choice but to assume that these socks are uncomfortably itchy:

NO, IF YOU CHANGE THE SPELLING OF A GENERIC TERM IT DOES NOT ENABLE YOU TO CLAIM TRADEMARK RIGHTS. How many times have I said that in my 22-year career in trademark law?

BUT THERE’S MORE: If you are going to change the spelling in a misguided attempt at distinctiveness, could you try not to change it to a word that brings horror to the mind of mothers everywhere?

BONUS POINTS: Alaskan Nits? Made in North Carolina.