I promised; now I’ll deliver. Here it is once again, Nuvo:
I’ve kind of dumbed down the drama of the bottle by photographing it on my dining room chair against my dull gray dining room wall (gotta get that repainted one of these days!) Here’s how it appears on the Nuvo website:
Definitely a more feminine look than in my photo. Still, this photo doesn’t begin to capture just how electrically pink Nuvo was when I poured it; it’s nearly neon in its intensity.
Nuvo markets itself as “a lifestyle choice for trendy individuals.” (And may I also add that it’s clumsily and incorrectly marked as “NUVO©“?) Whoever those individuals may be, the web copy also advises that drinking Nuvo is for “Celebrating Life Everyday [sic]” and that it “comes housed in a gorgeous, perfume-like bottle that adds flare [sic] and decor to any event.” Again, whatever that means.
So what does it taste like? The site says it’s made with premium French vodka, sparkling white wine, and passion fruit nectar, intended to “dazzle your taste buds and delight your palette [sic].” Dear Reader, I am sad to report that my palate was not delighted. Fizzy vodka with disinfectant is more like it. It’s also very strong, with a kick like wasabi. Lest you think that this is just my own bias, I can promise you that the four other adults who tasted it this weekend also marveled at Nuvo’s harsh and astringent character. The pink perfume flask was definitely deceiving.
A few things I don’t understand, though: The Nuvo website’s “mixology” section suggests mixing Nuvo with … wait for it … more vodka, for a new sensation. Another variation includes mixing tequila with Nuvo, which sounds just disgusting. And while I see from the website that Nuvo is targeting both the “urban lifestyle” and “Latin spice” markets, I have a hard time picturing anyone other than a woman picking up this pink bottle. Perhaps that’s why Nuvo has branched out to add Nuvo Lemon Sorbet, which they refer to as being “sleek like a yellow Lamborghini.” Sleek it may be, but at 25% alcohol, I think I’ll have to pass.
The good thing about Nuvo? One, despite my kvetching about its taste, it’s a pretty good name – a phonetic spelling of the French word nouveau, so its appearance is really distinctive. And two? It’s a liqueur, so it should stay drinkable for a while after opening, which will enable me to use this with guests as a cocktail conversation piece, if you will. Not bad for an investment of $10!
(And for Nuvo’s website’s copywriters? Check out this invaluable resource so you don’t make me [sic] again: http://public.wsu.edu/~brians/errors/errors.html !)