I don’t know, this month’s haul seems to be more the result of perspiration rather than inspiration, in the words of my 10th grade English teacher.
The theme this months is the senses. First up, I’d say this one is sight and smell:
Another Color Club nail lacquer. I actually like the color, and it works well on my Sicilian-bronzed fingers, but this stuff is pretty gloppy, so I’ll probably remove it before anyone gets to see my appalling manicure skills.
Next, taste, and this Larabar treat. I’m not going to bother with the umlauts.
But I guess “uber” isn’t a bad name for a fruit and nut bar. It’s certainly not descriptive.
Next, sound. These aren’t even branded, so there’s not much to say other than I love the bright colors and am going to hide these from the kids so they don’t nick them.
Next, we have the core makeup products:
Good name – “jouer” means “to play” in French.
Eyeko, for eyeliner, is another good name. There’s nothing wrong with including a descriptive word as part of the mark if you can transform it into a distinctive trademark. EYE + another descriptive word wouldn’t work, but EYE + KO = a brand that looks and sounds unusual and is thus protectable.
Finally, smell, and another perfume. Or should I say hello?
I’m a bit confused by this one. The text on the left reads “We started Harvey Prince in dedication to our mother, and we craft exceptional fragrances that empower women to feel young, happy, slim, and beautiful.” Their website gives little insight as to how the name became Harvey Prince – all it says is that two brothers founded the company as a tribute to their mother, but they still don’t say who Harvey Prince is or why they named the company Harvey Prince. In fact, a search of the PTO records reveals that the name does not identify a living individual at all.
I am not really comfortable with the idea of two men hawking perfume to make women feel slim. I’m just saying. Also, one of their other scents is called “Ageless,” and even if you’re paying tribute to your mom, who in your eyes never ages, please keep the word “age” out of it. I’ll give Hello a try, though, and we’ll see if it passes the migraine test.