Spotted in a cafe in Sicily:
See the ® symbol there? CAFE NOIR is registered in Italy for coffee and coffee shop services. So, French major, what does “café noir” mean? Why yes, it means “black coffee.”
Now, is there any chance in hell that BLACK COFFEE could be registrable for coffee in the US? Of course there’s not, and trying to sneak a fast one past the PTO by stating that, for example, “caffè nero” means “coffee black,” rather than “black coffee,” thankfully, won’t fly. Look, if your client’s mark is a dud – descriptive or geographically descriptive – tell the client and save them the money, instead of fabricating definitions or feigning ignorance to the PTO. You’ll do us all a favor.
I’m not saying you should miss Caffè delle Rose in Marina di Ragusa, though. And take their cannoli, please, if you’re ever offered the leftovers:
Just take the claim of trademark rights con il beneficio del dubbio, as they say there.