Three long years ago, I promised to blog about the Western Slope of Colorado and its produce and wine. Life somehow interfered with the execution of that promise, but in the meantime, we’ve had the chance to learn more about Colorado wine – specifically, that it can be quite good and has great potential to keep improving. But don’t just take my word for it – others are spreading the word too.
On our visit to Colorado wine country three long years ago, we toured many wineries in the Palisade and Paonia areas. So many, in fact, that we returned with 33 bottles of wine! Veterans of several summertime tours to eastern Washington wineries, we were well-prepared with ice packs and Styrofoam coolers to ensure the safe journey home of our bounty in 100-degree heat. (Heat wasn’t a concern once we hit a mudslide that washed out the road on our return. We got to see a lot more of the state than we’d expected when we took an exciting detour over Kebler Pass [unpaved!] and then through Crested Butte. But I digress …)
One of our favorite stops on the trip was Canyon Wind Cellars in Palisade. The wines were uniformly excellent, and the setting? Stunning:
So why do I bring this up, three years later? Well, we’re still drinking their wine: their 47-Ten everyday blend is quite reliable (see this review of their rosé, where it performed admirably among more well-known names and regions) and was available at Costco this season at what the French call a prix intéressant. And I just love their tagline:
That’s right – Wine With an Altitude! Cheeky and evocative, it’s a great tagline that reinforces the key proposition here: this is Colorado wine! Remember, if you’re wedded to a descriptive or not all-that-distinctive trademark, a tagline can make all the difference. But don’t trust me on that: trust Nancy, who wrote the book on taglines (or at least parts One and Two!)