Not that thrilling a haul. Two wins targeted at my demographic, the rest silly stuff.
I think I’ll let Dan Savage’s commenter here express some thoughts on the merits of a new product called Masque. From the trademark perspective, however, I’ll be a bit more forthcoming: Masque, for a product whose purpose is to “mask,” is descriptive, and possibly even generic, of the product, and therefore likely unregistrable. The fact that they use the French spelling doesn’t change that analysis one iota.
I’d have taken a photo the other day of the huge Athleta “coming soon” sign at my nearest mall, but feared risking the wrath of their security squad. What did I want to memorialize in pixels? The absolutely jarring “Power to the She” slogan. Nancy, of course, has already raked this slogan over the coals, but as far as I am concerned, it cannot be raked too much (unlike this metaphor, which I’ve already worn out).
²Philosophy courtesy of my mother, an enthusiastic proponent of the “Just because everyone jumped off the Brooklyn Bridge, doesn’t mean you have to do it too” child-rearing method.