So we finally gave in and joined the local health club/gym. We’re far from the oldest or least fit there, so that’s encouraging; most encouraging, though, is the salutary effect the elliptical machine is having on my elderly spine. But now I need to coordinate my routine and bring along a set of toiletries for post-workout ablutions.
Birchbox this month is right on target for my traveling toiletry/cosmetic needs, even if not all the trademarks hit the mark.
First, with a killer trademark, is Archipelago pomegranate soap:
Love, love, love Archipelago
as a trademark. It’s not at all descriptive, but it’s evocative and appropriate for soap. Bonus: it smells great.
Second, with an okay trademark, is ModelCo “Fibre Lashxtend” lengthening mascara:
ModelCo is fine as a trademark – not descriptive; suggestive of the fashion models beauty ideal towards which we all strive, right? – but what I’m really excited about is that this is a full-size tube, and I already ran out of the sample size tube of Chantecaille from last month’s
Birchbox shipment, and wasn’t all that wowed by it.
Another item that will serve me well at the gym is this Oscar Blandi hair spray:
“Pronto” is a cute designation for the product without being too descriptive; any aspect of “pronto” suggesting speed of use is kind of meaningless once you think about what a quick hairspray would mean. Think about it … Now, as far as a quick hair care routine, well, that’s different. I can confidently state after about ten visits to the gym that I have the shortest hair care routine of any woman I’ve seen so far. Wash, spray or schmear, fluff, go.
Here’s what happens when you have good intentions but the reality of the mark defeats you:
Marula products are sold through The Leakey Collection – and yes, it’s related to that
Leakey: the founders are the son and daughter-in-law of renowned anthropologists
Louis and Mary Leakey. The products they promote are African-made, fair trade, sustainable – everything you could want. So I feel only crass and superficial when I complain that I am just not so sure I want anything with the name “Leakey” on my face. But more seriously, I do understand the desire to propagate the Leakey name and heritage; having grown up in the generation of “Born Free
” and “Wild Kingdom
” I easily recognize the Leakey name and legacy. I’m just not sure it can overcome its phonetic handicap to translate to a new generation. I’d be happy to see it prove me wrong! In any event, I’m definitely going to see if it works on my dry and mature skin!
Finally, the bonus:
A sample of John Varvatos Artisan eau de toilette
. Artisan is in fact an excellent name for a fragrance. I approve. And timely – during the recent tonsillectomy convalescence, my daughter found great solace in streaming episodes of “Queer Eye for the Straight Guy
” from Netflix – where I first heard mention of John Varvatos, thanks to fashion guru Carson Kressley.
Good job, Birchbox – I look forward to using all of these!