Licious. Just licious.

My friend Nancy has been blogging about the ubiquitous “-licious” suffix for years. She’s even got a category for “licious” on her blog. Well, someone has one-upped all those folks who were too timid to go whole hog for licious alone; I present you Licious Organics:

I don’t like to diss a well-meaning local (Boulder) company, but “licious” alone just looks and sounds funny. Visually, it calls to mind “licentious” or “licit,” neither of which really says delicious raw organic cookies. And then just say it. I’ll wait. Yeah, it doesn’t sound good – it’s either vaguely lewd or sort of incomplete.
Let’s just say I prefer my trademarks and my cookies fully baked.

Unsavory connotations

Sometimes what seems like a clever name winds up not being so clever after all. I give you Exhibit A:

I know what they were thinking: “Mints! With Vermont water and Vermont maple syrup! Ver-Mints – get it?” I’m terribly sorry, but the big ol’ uppercase M in the brand name and in “PepperMint” do nothing to draw my mind away from the word VERMIN here. The vermints.com website only makes it worse: if it’s not vermin, it’s varmints. While the website assures me that these mints contain “absolutely no animal products,” I still can’t help seeing vermin!

Destination: The ski resorts of Summit County, Colorado

We need more snow, but that didn’t stop us from heading to the mountains for the MLK weekend. Some good skiing, some good dining (mostly thanks to yours truly – try this for a crowd-pleaser), and some interesting branding.

First, at Pug Ryan’s Steakhouse and Microbrewery in Dillon, good food and good beer AND smutty beer names:
Made us think back to driving past the Church of the Big Wood near Sun Valley in Idaho … (there’s gotta be a better way to say that!)
Then, in the “glad I don’t represent large luxury brands so I don’t have to be a bad guy” category we have this one from the main drag in Breckenridge:
Very cute poodles inside and out, but not a name I’d have chosen – at least not without solid legal representation and the money to spend on it!

January Birchbox

Something is wrong with my camera, and this month’s haul wasn’t so exciting that I felt like re-taking all of the photos. But I think that two items bear mentioning and re-shooting:

First, a new fragrance by Harvey Prince, a company you’ve seen in these pixels before:
I’m still kind of irked about the marketing pitch insisting that a fragrance should make me “feel as youthful and charming as [I] smell,” and that their fragrances can “empower women to feel young, happy, slim, and beautiful.” If I want to smell really young, I can use Johnson’s Baby Shampoo and Baby Powder, thank you. 
But what I love here, and what I’ve never seen before? The Grande Arche de la Defense pictured in the Paris skyline. I promise you, when I think about the romance of Paris, I never think about the Grande Arche. We visited it in 2003, and I promise it’s missable. Yet its inclusion in the skyline here at least speaks to a comprehensive familiarity with Paris that I applaud.
The second item of note in this month’s package was a mascara called Lashem. The teeny-tiny sample size didn’t allow me much of a chance to see how well it works, but it’s the name that has my too-fertile brain aflutter. Lashem, you see, is very very close to Hashem, the Hebrew word that substitutes for the unutterable name of God. (Check it out.) Literally, it means “the Name,” and so when I read Lashem, I think “to God” or “to the Name.” Which is just all wrong and too tangential and I’m probably the only one who thinks that way, which isn’t good enough reason to change a name just because one meshuggenah trademark lawyer can’t turn off her brain, but there you have it.

The Alt-0174 Award: Not Dead Yet

Rewined Candles. Discarded wine bottles transformed into candle holders that hold wine-scented candles. From reading about them on Dooce to tweeting about them to opening my blogging program – maybe three minutes? That’s how much I love the Rewined Candles name and concept – so much that I can hardly craft complete sentences. They get bonus points for a stylish and clever logo too; it conveys the recycled aspect of the product yet is tasteful and classy at the same time:

Impressive work all around! The Rewined name is a most deserving beneficiary of the coveted Alt-0174 award.

A rant

Don’t know whether it’s “peek” or “peak”? Split the difference, like HP did in this email I received:

Maybe the ad writer is smarter than the person who wrote the subject line? I promise you, if you haven’t noticed this ubiquitous error before, you will now. Are there so many flatlanders around that no one knows what a mountain peak is? The fact that “sneak” and “peek” rhyme is not a reason to assume they’re spelled the same way – this is, after all, English.
My oy vey for today…

Destination: Paris

Time for a mea culpa. Remember last month when I dissed Lumiere d’Hiver shampoo saying that winter light in Paris isn’t worth devoting a brand to? Well, I was wrong:

We were expecting sleet, and instead got this magical sky. So I was wrong about that – and happy to be wrong, mind you.
Also, that shampoo? I’m going to have to buy more, as its scent is positively intoxicating.
Bonne annee!