A rant

Don’t know whether it’s “peek” or “peak”? Split the difference, like HP did in this email I received:

Maybe the ad writer is smarter than the person who wrote the subject line? I promise you, if you haven’t noticed this ubiquitous error before, you will now. Are there so many flatlanders around that no one knows what a mountain peak is? The fact that “sneak” and “peek” rhyme is not a reason to assume they’re spelled the same way – this is, after all, English.
My oy vey for today…