Licious. Just licious.

My friend Nancy has been blogging about the ubiquitous “-licious” suffix for years. She’s even got a category for “licious” on her blog. Well, someone has one-upped all those folks who were too timid to go whole hog for licious alone; I present you Licious Organics:

I don’t like to diss a well-meaning local (Boulder) company, but “licious” alone just looks and sounds funny. Visually, it calls to mind “licentious” or “licit,” neither of which really says delicious raw organic cookies. And then just say it. I’ll wait. Yeah, it doesn’t sound good – it’s either vaguely lewd or sort of incomplete.
Let’s just say I prefer my trademarks and my cookies fully baked.