February Birchbox

This month’s theme is “red carpet ready,” though I have to confess I’m weary of awards shows at this point. Too much self-congratulation, too much plastic surgery, too many toupees, and too many scarily bony women. But the products this month are pretty good – with one exception:

 … at least, not for my demographic. And it doesn’t smell good either.
But otherwise, we’ve struck utility, if not trademark, gold this month. First up, a great volumizing hairspray. The only problem, however, is that they’re suffering from a surfeit of trademarks, as you can see here:
Yes, it’s Your Highness Root Boost Spray from the Volume Collection of Catwalk by Tigi. STOP THE MADNESS! There are simply too many marks on here for effective identification of this product and its producer. Worst of all, having so many marks obscures what’s a really fantastic mark for a spray designed to boost hair volume: Your Highness! Simplify, please!
Next, a repeater by theBalm with another good name: 
Well, a mark like this always resonates with a woman my age. And this is a peach blush that will enhance a hot mama’s complexion nicely.
Finally, we have another one that’s perhaps a mite wordy: 
That’s the Dr.Jart+ [sic and huh?] Black Label Detox BB Beauty Balm Multi-Action Skincare + Make up [another sic]. But skincare, makeup, and SPF 25? Count me in, even if it takes a lot of verbiage to get there.

MPH matters

When you’re speeding down I-70 to get home from skiing, your eye doesn’t always catch nuances in spelling and punctuation.

Try this one at speed:
[something unintelligible having to do with snot …] OH! They mean “snow tire headquarters” – I get it now! No, I really don’t get it, because all I can think about is that the sign says “snot.” It’s a lot easier to see “snot” at high speed than it is to see the advertiser’s name. 
I think it’s fair to say that there should be an advertising bright line rule prohibiting the use of “sno” + “t-” formations … because some of us are still twelve at heart!