I’m probably one of very few people who can see this ad for hair color




and think wine, but I do. Why? Because Aloxe-Corton is a wine commune in Burgundy, one that we passed by but didn’t visit in 2011. Until I learned that it is pronounced “A-lohss,” in my mind I pronounced it exactly like the above hair color product.

I do like the Aloxxi mark because it just hints at “locks” of hair. At least I assume that’s the intention; me, I’ll just go back to dreaming of Burgundy.

N.B. It is only in drafting this post and mulling over the Aloxxi mark for some time that I realized that the mark’s first connotation to me was not “lox” – so clearly they’ve done something right!

Best name ever for a tattoo parlor. But you’re just going to have to savor the experience yourselves when you click on the link. Just make sure your speakers are turned down if you’re in an office … and if you don’t like reggae!

UPDATE: I’ve just been advised, and have confirmed, that the Sorry Mom Tattoo website is down. I still think “Sorry Mom” is an outstanding name for a tattoo joint, although “sorry” wouldn’t be remotely sufficient for either of my daughters in the event aliens made off with their brains and they decided to get tattoos. But I digress, and apologize to you, dear readers, for the technical difficulty here.

Boring tech stuff warning: I’ve been having some browser and other issues that I think date back to my last insertion of a sound feature into a post. That caused me to remove Chrome and rely on Internet Explorer, and then to disable Twhirl for my Twitter account as well.


I lasted all of a week on IE, and had to surrender in total despair. I’ve returned to Chrome, and am reinstalling all my preferences, and have also resumed a long-dormant HootSuite account. The latter is the reason behind this post.

You see, I thought I would check out what my display options were and found this little treat:



I never tire of a good Zoolander reference. Nicely played, HootSuite.

I am excited – they went for “March Madness” as their theme for the month’s goodies, and I, for one, have no problem with this whatsoever. Likely to be confused with the NCAA? Nope. Likely to be viewed of as sponsored by or affiliated with the NCAA? Nope again. Is it March? Yes. Does Birchbox reference the NCAA sporting events that take place in March in its copy? Yes again. But I still don’t mind, because referring to the grand slate of basketball tournaments that takes place in March – and the ensuing frenzy – is appropriate, when the NCAA has elevated the annual tournament to holiday status. You can’t define a season – not to mention making untold millions from broadcast rights and tickets and all – and then tell the public they can’t call it what you’ve named it.


The same goes for the Oscars and the Super Bowl, by the way.

Now that I’ve hosed myself down after this rant, I’ll resume our regularly-scheduled Birchbox blogging.

Here’s my favorite naming of the bunch:



Caudalie products are made from antioxidants that are derived from the byproducts of winemaking. So I’m already predisposed to like them. Calling this new collection “premier cru,” or “first growth”? Now I love it. I’ve used their products before and have liked them, particularly since they don’t overdo it on fragrance. Read their story here; you’ll want to go there.

Next, we have another foreign import:



It’s Miss Me perfume by Stella Cadente – “falling star,” in Italian. I like the perfume name and the company name. Unfortunately, the scent is a bit too powdery for me.

Next,



Serge Normant, according to his website, is a “renowned hairstylist” with an “eponymous line of transformative hair care and styling products.” With florid prose like that, I’m intrigued. But after scouring the site I can only conclude that the wild coifs depicted on his home page are not the results I can expect from using this dry shampoo. But I’ll try my best.

Vasanti’s website is a lot less glamorous than Serge Normant’s. But since its offering, pictured here – 



 – contains the term “face rejuvenator,” who am I to refuse it?

Finally, this month’s bonus shows an example of a good old-fashioned laudatory mark:



That’s Madewell. Can any trademark geek tell me why MADEWELL is registered on the Supplemental Register for paint but on the Principal Register for clothing? I can’t come up with a principled distinction, but I suspect the PTO can’t either.
Enjoy the madness!