Today is my birthday, and April’s Birchbox wastes no time in reminding me that I am old, old, old.
Did I know that there were eight signs of aging hair? Nexxus tells me there are …
… yet this packaging neglects to enumerate them. This Youth Renewal rejuvenating hair elixir promises to combat those eight signs, whatever they may be. Although the Nexxus website itself is mute on those signs, consumer reviews indicate great satisfaction with the product, so why not try it? After all, that’s what these samples are for.
The plus-sign or ampersand branding format is one that Nancy has discussed in great detail, and I will defer to her far more comprehensive analysis. The quirk with this product –
– Malin+Goetz bergamot body wash, is that “malin” is French slang for clever, crafty, or sneaky. I doubt that was the intent behind the name.
Here’s a Kiehl’s product with two hyphens too many:
Yes, the geeks (and eagle-eyed) among you will note that “Powerful-Strength” and “Clinically-Demonstrated” do not require a hyphen. (See here for more detail on this than I can provide.) What’s more interesting to me is the claim that this product will reduce “Marionette Lines.” WTF? Well, Wikipedia confirms that these are indeed a thing, and a look in the mirror confirms that I do possess these lines, so Kiehl’s here we come.
Speaking of things that are apparently happening, I’ve noticed recently that every major cosmetics company seems to be selling a product dubbed “BB,” for “beauty balm.” Which, in my book, is just another way to say “schmearachs,”* the Yiddishism for anything you schmear on your face. Well, if you liked BB, you’ll LOVE CC:
From Supergoop, a brand we’ve seen before, here’s CC Cream – CC here indicating “color correct,” according to several cosmetics news items. Well, since this one is sunscreen, it’s always welcome here in Colorado (except of course with the April snow showers predicted this week!)
Finally, we have another product marketed for the aging harridan I just saw in the mirror:
Useful, yes, but I have two issues: one, the green is way too close to the green that Garnier uses on its entire line of products (and in which I’d think they could claim protectable trade dress); and two, Simple? Not a very distinctive mark. And simple always makes me think of one of my favorite movies, Tropic Thunder – and its Simple Jack parody. Still, tired eyes? I’ll use it.
*My best guess as to how to spell this delicious word.