Mal traduit?

A café in France is not at all the same as a coffee house. Did Keurig confuse Paris with Vienna in this ad campaign? In Paris we have cafés, not coffee houses, and the coffee in cafés has never been anything to celebrate, in my experience.

David Lebovitz, one of my favorite food bloggers and cookbook authors, has long bemoaned the dismal state of coffee in Paris; in fact, in The Sweet Life in Paris, a book I adore, he consecrated an entire chapter to it, and called Parisian coffee “murky black sludge” and “donkey piss” (pipi d’âne?) So I just don’t know how Keurig came up with this misplaced tribute.
On the other hand, I do know exactly where this photo was taken – at the corner of the rue St. Dominique and Avenue Bosquet, in the 7th arrondissement. The full photo (and I apologize for chopping it off) shows a café called “Le Recrutement” – one that we memorialized in a photo back in 2004 that graces our kitchen today. So while I can nitpick the M.O. of the ad, I can’t quibble with its location at all.