Can someone please help me out with this one? I’m having a bit of difficulty here:
It’s a pet food/stuff brand that I found at Sprouts. I see from probing around that the brand name is the title of an Avett Brothers song (You may recognize it better by the refrain “Brooklyn, Brooklyn, take me in.” Or not.) The company’s website makes it even more complicated by saying “We’re ‘I and love and you.'” To me it sounds like reading a teenager’s text message out loud.
My verdict: as a song title, “I and love and you” is clunky enough; as a brand name, it’s just confusing.
(And yes, I’ve used this post title before. But the wisdom of Lucille Bluth cannot be invoked often enough.)