June Birchbox

Thanks once again to Birchbox, I’ve got something to blog about. This month there are a couple of marks that rankle.

First, we have Mirenesse:

Don’t get me wrong – I LOVE lip pencils, and expect a cage match over this one with my daughter. However, the name troubles me because it looks like a line extension of Mirena, the intrauterine birth control device. I know they’re not related goods, and I see no likelihood of confusion whatsoever. I just know that with my fertile (heh) mind, I see Mirenesse and think of Mirena.

But this one really irks me:

That’s right, it’s “100% Pure.” Where on earth do I begin with this? Let’s start: If the product is indeed, 100% pure, whatever that means, then 100% PURE is descriptive and therefore unprotectable as a trademark. It is also therefore a lousy trademark, because you cannot prevent competitors who have products that are equally 100% pure from asserting that same fact.

And yet this raises another question, one for the false advertising attorneys among us: What does 100% pure mean? For that matter, what do “100% natural” and “100% vegan” mean? Does the latter mean I can eat this? It’s vanilla bean and coconut, after all. This company alleges that its products contain no toxins, but the lengthy list of floral, fruit, and nut extracts contained in the creams, for example, could be highly allergenic, if not toxic, to one sensitive to those ingredients. I once used a cocoa butter skin oil that contained the admittedly all-natural Brazil nut oil – and broke out in a ferocious rash, natural or not.

So enough of that. Let’s move on to the less inflammatory items. Here we have Suki:

It’s “exfoliate foaming cleanser,” and shouldn’t that be “exfoliant”? Seems that way to me.

Next, another Color Club nail polish:

Cute color, but I don’t do matte. And this makes THREE of these!

Finally, a well-established brand:

Dry shampoo (or shampooing sec, en francais) is something I tend not to bother with because I have such short hair that it takes no more than an extra minute to wash it in the shower. I guess it’d be good for overnight travel … but maybe I’ll just give it to the kids.

That’s all for this month’s haul!