The wrong impression

Back when I was growing up, little girls were meant to be made of “sugar and spice and everything nice,” while boys were made of “snakes and snails and puppy dog tails.” I didn’t wear pants to school on a regular basis until fifth or sixth grade. And one old saw that was tossed around to girls as a reminder of our “place,” was that ladies didn’t sweat or perspire; rather, ladies glow. Well, feh, but hear me out.

Over a decade ago, Jennifer Lopez introduced a fragrance called Glow, which provoked some trademark controversy. Well, it seems J.Lo is a prolific fragrance marketer, and has since introduced a number of “flanker” perfumes to Glow. Her latest is this:

Forever Glowing. Or, as I see it, the hot flash that never ends. Glow Ten Years After. The soft-focus photography of the ad, J.Lo’s parted lips – she’s not sweating with this hot flash, she’s merely glowing. (Riiiiiiight … probably since she’s dating a much younger man.)

There are so many perfumes on the market with “forever” in the name that this one will have to clamor for attention – look at what comes up first on Google:

I liked her Deseo brand a lot more, but maybe that’s because times have changed: it’s acceptable now for a woman to express desire and not merely sit on the sidelines and glow.