Vowel shifts, regional pronunciation differences, slang … all of these should have been considered before this name crossed the Atlantic from Sweden:
In case you can’t see the URL, it’s “mybonahome.com.” “BonaFide Fanatics” is clever, I’ll grant them that. But BONA? With headings like “Use My Bona Product” and “Bang Up Bona Savings”? IS IT JUST ME? AM I STILL TWELVE?