Destination: London fashion

I spotted yet another violator of my Golden Rule of marketing: don’t use the word “fat” to promote a product for women.

Maybe, just maybe, I’ll give these guys a pass since they’re an “active lifestyle clothing and accessories retailer” for the whole family, not just for women. But I have two questions that The Fat Face Story on their website doesn’t answer: (1) Why Fat Face, and (2) why isn’t the face fat?