Say it, don’t thpray it

I’m not sure if this is just a failed attempt at a portmanteau or a mark whose owners never bothered to utter the term aloud before adopting it:

Ultherapy copy

Ultherapy is a non-invasive neck, eyebrow, and under-chin lift from Ulthera. At my advancing age, I can’t look askance at such procedures; I can, however, wonder about a mark and company name that sound like “ulcer” pronounced with a lisp. The moral of my story? Think twice about a mark that contains “th-” when there’s a word in the language that’s the same as your mark if lisped. Or at least I’d think twice …