Too close for comfort

Just got served an ad on Hootsuite for a company called Vormetric. Sorry, but the font I read it in made the beginning of that name waaaaaay too close to “vomit” for my sensitive stomach.

vormetric

Maybe it’s me, maybe it’s late at night, maybe it’s my failing middle-aged vision … but any name that when you squint at it, calls “vomit” to mind? Let’s just say it makes me a bit queasy.

N.B. I also note that my younger teenager returned from her summer adventures with the abbreviated verb “vom” firmly entrenched in her vocabulary, so this could be part of the reason for my strong reaction to this mark.