I have noted in the past (sorry for the missing photo; it was of a brand called Redskins) that the French may have a bit more leeway than we do about using Native American nomenclature in their ads and products; yes, it may be culturally insensitive, but they’re an ocean away and bear less culpability for the ills inflicted on our native populace. Still, I don’t think that leeway extends as far as this company would like to take it:
This ad copy is translated as “In Sioux country, for the pretty ‘Red Skins,’ an incantation is uttered by the Shaman of the Tribe: May My Red Spots Disappear!”
First of all, “May My Red Spots Disappear”? Doesn’t really flow off the tongue as a brand name. Second, what is that photo? A winged serum bottle on a rope? Third, are these two ads for one company’s two products on one page? My middle-aged eyes are bugging out of my head! Fourth and finally, shaman? Really?
I was not surprised to find this ad in the cheap pages at the end of the magazine. That should be the most prominence it ever gets – before it hits la poubelle, that is!