It’s bad enough that the Teen Spirit brand tarnishes Kurt Cobain’s memory. But this is even worse:
CUTE & GIRLIE? WHAT THE FUCKING FUCK? IT’S 2015 – AM I THE ONLY ONE WHO NOTICED? If you’re old enough to use antiperspirant, you’re old enough to be totally mortified if your mom buys you “cute & girlie [sic]” antiperspirant.
And for the final injury, it should be “girly” the adjective, and not “girlie” the diminutive noun.
Here’s the last ad of note from Aspen Magazine:
Don’t get me wrong – I love the word “sentient.” (And would love the idea of private jet service, but alas, will have to resign myself to the crumbs offered by my United Premier Silver status this year.)
But do we really think that “sentient” is the easiest word to pronounce? You, my literate readers, and I, and Wordnik, all know how it’s pronounced, but the full name just doesn’t roll off the tongue all that easily – the “shint” second syllable gets jammed with the “j” of “jet,” in my humble and fussy opinion. So while I loved the Sentient Jet mark at first sight, I liked it less at first recite. [I would insert a frowning emoji here if I knew how and were cooler. But I’m not.]
From Aspen Magazine, high society indeed:
Getting in the social responsibility angle? With tasteful graphics and a non-punning name? I’ll be right over – after I’m finished at Bogner and Prada and Gucci, of course.
Mr. Levy was speaking at an ABA conference this past weekend, so spousal solidarity impelled me to join him at Snowmass, where we enjoyed great skiing and dining.
Apropos of nothing trademark-related, Snowmass is a place where you can see this ad for Bogner skiwear in Aspen Magazine –
and think “Who on earth would ever wear that?” … And then, mere hours later, you’ll see someone at the Two Creeks chairlift wearing the exact same outfit!
Said Aspen Magazine offers so much more, though, so stay tuned.