Rocky Mountain Blah

Okay, I can understand not promoting our cannabis industry too flagrantly in tourism promotions – our appeal shouldn’t be so limited that it repels potential sectors of the market.

But this ad for Colorado tourism?

CO tourism ad

 

Apart from its calling to mind the infamous “Daisy ad” from 1964 (about which here), why does the ad show more of the cloud than of the beautiful blue sky? Why do the mountains fade and lack defined peaks? Why rely on the trite “memory-making” theme? Why couldn’t I photograph the ad without including my thumb? Listen, our never-ending cold spring ended, finally, today. The sun is shining, we may not get rain till later in the day, and people are smiling again after a month’s gloom. This ad captures little of the joy of being in Colorado. And believe me, there’s plenty to be had.