Apropos of yesterday’s post, I was reminded of another business’s logo that cracked me up every time I drove by one of its construction sites:
Well, someone must’ve gotten the picture, so to speak, and the company has changed its name and logo. But if ever there were a logo to call to mind this immortal scene from Arrested Development, this one’s it!
Nancy Friedman has long deplored the trend of companies adopting newfangled and often ridiculous-to-pronounce or -spell names (Hello S’Moretgage). There are some companies, however, that in my humble opinion could use a bit of updating. One that comes to mind immediately is Tacoma Screw Products, long the butt of jokes from Seattle Times columnist Ron Judd (one thing I do miss about Seattle). Because, really, when your name is that hilarious the derision can far outweigh the value of the name’s communicative nature.
The same goes for this company, captured in pixels by my cousin Nancy (not to be confused with the earlier-cited Nancy):
Oh dear … On the bright side, however, the first page of Google search of the company brings up only family-friendly (or I should say, “industry-friendly”) listings. I decided not to forge on, however.
You do have to feel for these companies that incorporate descriptive terms that have an unfortunate second meaning into their names – and then you can continue to laugh like you’re twelve again!
With the usual apologies for the blogging drought, where has summer gone, etc. etc.
Now, I haven’t broken out the ladybrain in some time, but the skyrocketing popularity of rosé wine offers a few more names that skew feminine or girly. Here’s one that was a pleasant surprise despite its packaging:
The name, the flowers, the “Rendezvous Rosé” blend name – all suggest a weekend without kids, or a bachelorette party, or something otherwise trivial and feminized. Yet this wine is a delicious and spicy but dry carignane blend, and at only 13.5% alcohol it complemented our slapdash dinner nicely but could easily stand on its own as an aperitif.