Modernization is sometimes okay

Nancy Friedman has long deplored the trend of companies adopting newfangled and often ridiculous-to-pronounce or -spell names (Hello S’Moretgage). There are some companies, however, that in my humble opinion could use a bit of updating. One that comes to mind immediately is Tacoma Screw Products, long the butt of jokes from Seattle Times columnist Ron Judd (one thing I do miss about Seattle). Because, really, when your name is that hilarious the derision can far outweigh the value of the name’s communicative nature.

The same goes for this company, captured in pixels by my cousin Nancy (not to be confused with the earlier-cited Nancy):

Cleveland Vibrator

Oh dear … On the bright side, however, the first page of Google search of the company brings up only family-friendly (or I should say, “industry-friendly”) listings. I decided not to forge on, however.

You do have to feel for these companies that incorporate descriptive terms that have an unfortunate second meaning into their names – and then you can continue to laugh like you’re twelve again!