Sometimes you honestly don’t know where product brand names come from, especially if you’re a bargain shopper like I am and you frequent off-brand, low price establishments like TJ Maxx and Tuesday Morning (the latter of which makes me really feel like I’m slumming it). So often at such stores it’s a challenge to separate the wheat from the knockoff chaff. So when I saw this one I was pretty confident it was chaff:

GELA

Where do I begin? Well, how about Sicily? Gela is a small city on the southwest coast of Sicily that is the home of a huge oil refinery. Which therefore makes it the Secaucus of Sicily, and Gela is only prettier because – hey – Sicily v. New Jersey in a cage fight isn’t even remotely fair.

Thus, having been to Gela, I can’t ever consider it a lovely brand name for any product. And I figure that any company that named its product Gela had never been to Gela, and if they weren’t smart enough to research the name of a pretty town in Sicily – of which there are many – for their product, then I can’t trust them to make a product that is worth my investment.

Not sure if everyone else views things my way, but I’m sticking to it!

One Thought on “Geographic hopelessness

  1. I’m still trying to get my mind around the GMC Yukon Denali, a sport-utility vehicle so ginormous it’s named for a large expanse in western Canada, but its trim-line description comes from a mountain in Alaska. I suppose they have climate in common, if nothing else.

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