Women, that is. And in light of today’s high-stakes oral argument in the Supreme Court over access to abortion , I am posting again because Ithink it worthwhile to highlight this excellent marketing campaign for an IUD:
SKYLA as a mark is youthful, calling to mind the (IMHO incomprehensible but whatever) millennial craze for the name “Skylar” (and its equally icky spelling variants). But what I really like here is the “Plans prioritized” tagline. It’s an alliterative tribute to Planned Parenthood, while at the same time being nicely communicative.
Reproductive rights are human rights, and I am hopeful the Supremes will continue to recognize that fact and turn the states away from their march to the back alleys of the past.