For the majority of the population

Women, that is. And in light of today’s high-stakes oral argument in the Supreme Court over access to abortion , I am posting again because Ithink it worthwhile to highlight this excellent marketing campaign for an IUD:


SKYLA as a mark is youthful, calling to mind the (IMHO incomprehensible but whatever) millennial craze for the name “Skylar” (and its equally icky spelling variants). But what I really like here is the “Plans prioritized” tagline. It’s an alliterative tribute to Planned Parenthood, while at the same time being nicely communicative.

Reproductive rights are human rights, and I am hopeful the Supremes will continue to recognize that fact and turn the states away from their march to the back alleys of the past.

One Reply to “For the majority of the population”

  1. I looked at that, and almost immediately recalled a fourth-generation My Little Pony figure named Princess Skyla, who first appeared in 2012 and vanished shortly thereafter. (I heisted the name for a foal in a fanfic, but don’t go there.) I’m pretty sure there’s no possibility of confusion between the products, but it will be a few minutes before this raised eyebrow comes back down. 🙂

    For reference:

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