Illiteracy in America

How on earth are we to expect kids these days to spell right when we create brand names with pointless misspellings?

There’s no reason I can think of to spell “divine” the way Valspar – now Sherwin-Williams does here; the term would be equally registrable and protectable as a (laudatory but not descriptive) trademark if spelled correctly. You lose at least two points here, says the spelling bee veteran.

But you get suspended for this one:

I blame Scrubs for making Elliot happen as a girl’s name (though I love the show, don’t get me wrong). But I blame dingbat parents – and here, toy companies – for distorting the name’s spelling, presumably to girlify it.  I’ve tried to wish it away as Ellie T – but no, that’s unjustified.