Wandering up and down Michigan Avenue, awaiting my husband’s arrival for his father’s funeral, I managed to find levity (or at least levity sufficient to float my boat, if nobody else’s) in branding at Sur la Table, a store I adore:
As trademarks for baking dishes go, I have to give BAKED a thumbs-down. But Baked Occasions as a cookbook name? BAKED as a mark that is suggestive for Colorado and Washington, and now a few more states? Yeah, that just might work.
Call it the Colorado mindset, but I am finding this legend on my new favorite breakfast item a mite suggestive:
But with 2015’s marijuana sales in Colorado hitting nearly a billion dollars in revenue, and taxes on that revenue going to school construction projects, I’m happy to toast that!
Okay, I can understand not promoting our cannabis industry too flagrantly in tourism promotions – our appeal shouldn’t be so limited that it repels potential sectors of the market.
But this ad for Colorado tourism?
Apart from its calling to mind the infamous “Daisy ad” from 1964 (about which here), why does the ad show more of the cloud than of the beautiful blue sky? Why do the mountains fade and lack defined peaks? Why rely on the trite “memory-making” theme? Why couldn’t I photograph the ad without including my thumb? Listen, our never-ending cold spring ended, finally, today. The sun is shining, we may not get rain till later in the day, and people are smiling again after a month’s gloom. This ad captures little of the joy of being in Colorado. And believe me, there’s plenty to be had.
From Aspen Magazine, high society indeed:
Getting in the social responsibility angle? With tasteful graphics and a non-punning name? I’ll be right over – after I’m finished at Bogner and Prada and Gucci, of course.
So I kind of like this Isle of Dogs product line scheme and the fact that they use a descriptive term for each entry in the line. But I’m sorry, we live in Colorado, and this one just cracked us right up:
Apologies for the picture quality – it was yet another of our blindingly sunny days:
It wasn’t until I drove closer to the storefront that I could read what they offered at “The Joint.” Fact is, it’s a good name even for a chiropractic establishment.
by providing me with a new source of brands and advertising to comment on. Since by law there can be no out-of-state advertising, I guess I’ve got an edge!