It’s a real shirt store

Not sure how I feel about this Breckenridge shop from a 43(a) standpoint:

shirt & ernie's

False suggestion of a connection? Not visually, with those emphatically-non-Muppet characters, but aurally? Discuss amongst yourselves.

 

Birchbox January 2014

I think it’s time for a new category. I’ve raised the same point before, but let’s just call this what it is: the Linda Richman taxonomy:

Yes, you can recite it along with me: Coastal Scents eye shadow is neither coastal nor scented. Discuss.